September 16 Luncheon Meeting

First Party Data: How the Death of the Cookie Is Changing Online Content

Broadcasters, like most publishers on the web, have traditionally used third-party cookies to learn more about their online audiences and sell targeted ads that help fund creation of content. Between evolving consumer privacy expectations, deprecation of third-party cookies in browsers and online platforms, and new privacy regulations, first-party data is becoming increasingly essential. This presentation will give an overview of the technical, business, and regulatory elements underlying the move toward first-party data.

Alison Greenwald Neplokh
Vice-President, Innovation and Strategy, National Association of Broadcasters (NAB)

Alison’s role at the National Association of Broadcasters reflects her combined legal and engineering background – working with both the technology and legal departments to help the broadcast industry navigate the future. She is a key member of the advocacy team on ATSC 3.0 and spectrum issues and helps drive technology partnerships through NAB’s PILOT initiative. Alison previously worked at the Federal Communications Commission in a variety of roles, including as the Deputy Chief Technologist for the agency, and as Chief Engineer of the Media Bureau. She also worked at Facebook as a public policy manager, focused on global video policy issues. She holds a B.S. in Electrical and Computer Engineering from Carnegie Mellon University and a J.D. from the Georgetown University Law Center.